Reinventing the supply of complex product information

Specialist engineering company Proserv asked us to transform their collection of traditional marketing documents into an engaging, interactive digital experience.

The Problem

The client faced information overload in their marketing materials, with extensive static content spread across PDFs, product sheets, and slide decks. The detail their customers required varied considerably, so traditional marketing materials often prooved unweildy and not user friendly

What we did

We developed an interactive digital brochure with an active structure offering varying levels of detailed information. Key features included:

Dynamic Visuals: Slide-in content and large, scrollable images enhance user engagement and make complex information easier to digest. Detailed sections on Proserv’s equipment and technology.

Carefully organised Information Levels: Balance the depth of information presented at various user interaction points, avoiding overwhelming the user and ensuring easy navigation and an excellent user experience.

Case Studies: The use of real-life examples highlight Proserv’s solutions in action, providing credibility and context.

Brand Consistency: Ensuring all information is presented in a logical order and aligned with Proserv’s branding.

User Analytics: Using tracking IDs embedded throughout, the brochure now provides deep analytics on user behaviour, helping to refine future marketing strategies.

The Results

The interactive brochure has become a powerful asset for Proserv’s marketing team. The digital asset is able to provide a richer, more engaging experience for users while delivering actionable insights for the business. Proserv now echo their innovative approach to their industry in the marketing tools they employ.